Besides being one of my favorite customer brands, Starbucks is also one of my favorite social brands. Again and again, I see articles and posts talking about Starbucks’ social media campaigns. Why are they such a popular case study?
Because they get it right, pretty much every time.
Yes, even my favorite coffee brand slips now and then, but overall, they are a great example of how brands should do social, here’s why. Continue reading
Well, the day has come. Facebook timeline is here! And with this change comes the usual backlash anytime Facebook makes a significant change to their service. Though I find the comments humorous, I also find them much more annoying than any change Facebook makes. Continue reading
Twitter is one of my favorite, if not my favorite, social media platform. I love the real time, fast-paced news feed that helps me learn about current events much faster than many of my peers and the news outlets.
I’ve pulled together a few best practices that I’ve learned from using the service. Some help with your follower count, some help with SEO, some are just pet peeves. Note that these just best practices, there are exceptions to each rule. Continue reading
Personally, I was very excited when Google+ came out. I thought they could be a true competitor to Facebook. However, since they’ve started, Google has done nothing to keep my enthusiasm for their social network.
First, they failed miserably with brand pages. Brands wanted to get out there and promote the network, what did they do? They shut down those accounts and told brands to wait. Really? People are really anxious to try your product and promote it for you and you’re going to tell them no? Really?! Continue reading
Facebook is an excellent place to businesses to gain instant popularity. People who would have never walked into their physical store can now find out all about a company by viewing their Facebook profile. Granted, most people can also find all they want to know about a company on their website, but Facebook gives users a different experience. Unlike your site, it’s in a community that millions people are familiar with. They expect your page to be a little less corporate than your site and much easier to interact with. All this being said, most would think that Facebook would be a great place to hold a contest. Before you do this, make sure it’s the right move for you. Continue reading
Courtesy of AllPosters.com
I’m really not that old, but a lot of my friends will tell you I have an ‘old soul’ – mostly because I like to watch 70’s westerns and go to bed early. But that’s beside the point. My point is that I’m not that old. I graduated college 3 (almost 4) years ago. My degree is in PR and I feel like almost everything I learned in my PR classes is so out of date it’s like I learned it all 25 years ago.
While writing a press release the other day, it hit me that I still make my releases fit the rules that were drilled into my head every class, even though they’re not really necessary anymore. Now that social media is such a huge news source for many, you’d think most of the ‘rules’ I learned would be out of date. However, I’ve come to find that these rules are still relevant today, just for different reasons. Continue reading
It’s only in its BETA stage and I’m already a fan of Google+. Why? Because I see it as a real competitor to Facebook. And I truly believe that competition inspires innovation. Facebook’s announcement of video chat is not innovative in and of itself, but the UI of its group and video chat is sleek and easy-to-use. Continue reading
Long Beach, CA
I know it’s very cliché, but life wasn’t only giving me lemons, it was throwing them at me. With the stresses of work, family, relationships and all that comes with them, I was definitely feeling the weight of those ‘lemons’. So much so that I was starting to feel like I would never get out from under it all. Continue reading
