Category Archives: Social Media

Starbucks and Digital: A Match Made in Heaven

Posted on April 27, 2012 by

Besides being one of my favorite customer brands, Starbucks is also one of my favorite social brands. Again and again, I see articles and posts talking about Starbucks’ social media campaigns. Why are they such a popular case study? Because … Continue reading →

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Facebook Timeline for everybody!

Posted on March 30, 2012 by

Well, the day has come. Facebook timeline is here! And with this change comes the usual backlash anytime Facebook makes a significant change to their service. Though I find the comments humorous, I also find them much more annoying than … Continue reading →

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5 Twitter Best Practices for the Optimal Account

Posted on January 30, 2012 by

Twitter is one of my favorite, if not my favorite, social media platform. I love the real time, fast-paced news feed that helps me learn about current events much faster than many of my peers and the news outlets. I’ve … Continue reading →

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Is Google shooting itself in the foot with social search?

Posted on January 17, 2012 by

Personally, I was very excited when Google+ came out. I thought they could be a true competitor to Facebook. However, since they’ve started, Google has done nothing to keep my enthusiasm for their social network. First, they failed miserably with … Continue reading →

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Why a Facebook Contest is a Bad Idea for Your Small Business

Posted on December 22, 2011 by

Facebook is an excellent place to businesses to gain instant popularity. People who would have never walked into their physical store can now find out all about a company by viewing their Facebook profile. Granted, most people can also find … Continue reading →

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Weak sauce Google+, weak sauce

Posted on November 15, 2011 by

Monday of last week, Google rolled out their Google+ business pages to mixed results. Since Google+ debuted earlier this year, brands have anticipated the launch of business pages to promote their message through another social channel. I must admit, I … Continue reading →

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How Social Media Has Changed PR

Posted on October 15, 2011 by

I’m really not that old, but a lot of my friends will tell you I have an ‘old soul’ – mostly because I like to watch 70’s westerns and go to bed early. But that’s beside the point. My point … Continue reading →

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Why Google+ is great for Facebook

Posted on July 7, 2011 by

It’s only in its BETA stage and I’m already a fan of Google+. Why? Because I see it as a real competitor to Facebook. And I truly believe that competition inspires innovation. Facebook’s announcement of video chat is not innovative … Continue reading →

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I don’t have time for social media.

Posted on April 5, 2011 by

I heard this for the second time this past week and all I can say is…that’s garbage! Everyone has time and if social media takes up all of your time, you’re not doing it right. It sounds a little harsh, … Continue reading →

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“If I fail, well then I fail, but I gave it a shot”

Posted on February 27, 2011 by

That’s a line from “On Your Porch” by The Format. That’s pretty much how I sum up social media. The truth is, no one can really call themselves a social media expert as it would be impossible to know everything … Continue reading →

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