Because all of your friends are doing it.
Yes, that’s the answer. Everyone knows the old saying, “if all of your friends jumped off a bridge, would you?” usually asked by your parents when you begged to get a tattoo because your best friend got one. This question can be answered with two questions (that might get you grounded if you ask), “How high is the bridge? How deep is the water?”
In the case of social media, the bridge is 3 inches off the ground and the water is only 1 inch deep. Chances are, you’ll survive the jump.
Though social media can be scary to those who don’t understand it, that is no reason to completely avoid it. Here are a couple of key reasons to ‘test the water’ when it comes to social media:
- It’s “the wave of the future”. Remember in the early days of the internet when many companies questioned whether or not they should invest in a website. If you come across a company now that doesn’t have a website, what do you think of that company? Exactly. In just a few short years (even for some companies right now), if you don’t have a social media presence, people will think the same thing as if you didn’t have a website.
- It’s as private as you want it to be. Many fear social media because they feel that they will be risking their privacy. The truth is, it’s as private as you make it. If you don’t want people to find out about your weekend parties, don’t post the pictures online. Many feel that they may want to share pictures with friends but not employers. Sorry, that’s not the world we live in anymore. If you put it online, make sure you don’t care who sees it.Some companies opt out of social media efforts because they fear that people may use their Facebook, Twitter, etc. to post negative comments about their business. That may be the case; however, those people are most likely going to make comments whether you have a profile or not. Wouldn’t it be better for them to comment on your own profiles so you can address the problem directly instead of hearing about it months down the road?Last, a few companies don’t want their employees to represent their company (they opt to hire out for social media efforts to keep the message consistent). Though there is absolutely nothing wrong with hiring out to a company who may know more than you, don’t write off your own employees completely. Who else knows more about your company than those within? Who has more pride about your brand? If you’re afraid of what your own employees might say about you…time to do some reassessing of your organization and fix your employee morale.
- It’s a great way to reach more people than ever!
Every business, no matter the size or type, is in the business of making money. Without making money, a business is not a business. And how do you make money? Customers. Lots of customers.Social media is a great way to reach lots of customers and potential customers with little or no money. Customers are out there, are you?
Though social media is a ‘relatively new’ concept, many old sayings explain why you should join:
“Practice makes perfect” – everyone can do it, it’s a learn-as-you-go thing
“Better sooner than later” – get in the conversation now, it’s already happening whether you’re there or not.
“It is what you make it” – put in no time, you’ll get no results, put in the effort and you’ll see some ROI for sure!