That’s a line from “On Your Porch” by The Format. That’s pretty much how I sum up social media. The truth is, no one can really call themselves a social media expert as it would be impossible to know everything there is to know about an ever-changing field.
This is good news for businesses just entering the social media world. Yes, it’s true that once something is posted, it’s out there for good, even if you delete it. However, unless you’re a company with hundreds of thousands of followers, you can easily try and fail with social media platforms without many consequences.
This is not to say that you should just go out and try anything without a solid plan, but if you find that one of the social media platforms you’ve decided to pursue is not working for you, you can easily remove yourself and try something else. With social media, you don’t have to worry about putting tons of money into something that might not work. Social media is virtually free which makes it easy to try many different things.
I encourage companies to put themselves out there and see what happens. If you find that your Twitter account isn’t working for you, try Facebook instead. Just try something. I can’t say it enough, social media is huge, it’s everywhere, it’s a conversation that’s happening whether you’re there or not. Be there.