Why a Facebook Contest is a Bad Idea for Your Small Business

Facebook is an excellent place to businesses to gain instant popularity. People who would have never walked into their physical store can now find out all about a company by viewing their Facebook profile. Granted, most people can also find all they want to know about a company on their website, but Facebook gives users a different experience. Unlike your site, it’s in a community that millions people are familiar with. They expect your page to be a little less corporate than your site and much easier to interact with. All this being said, most would think that Facebook would be a great place to hold a contest. Before you do this, make sure it’s the right move for you. Continue reading

Weak sauce Google+, weak sauce

Monday of last week, Google rolled out their Google+ business pages to mixed results. Since Google+ debuted earlier this year, brands have anticipated the launch of business pages to promote their message through another social channel. I must admit, I myself was antsy to see what Google would do with these highly anticipated pages. I was quite underwhelmed. Continue reading

How Social Media Has Changed PR

I’m really not that old, but a lot of my friends will tell you I have an ‘old soul’ – mostly because I like to watch 70’s westerns and go to bed early. But that’s beside the point. My point is that I’m not that old. I graduated college 3 (almost 4) years ago. My degree is in PR and I feel like almost everything I learned in my PR classes is so out of date it’s like I learned it all 25 years ago.

While writing a press release the other day, it hit me that I still make my releases fit the rules that were drilled into my head every class, even though they’re not really necessary anymore. Now that social media is such a huge news source for many, you’d think most of the ‘rules’ I learned would be out of date. However, I’ve come to find that these rules are still relevant today, just for different reasons. Continue reading

Why Google+ is great for Facebook

It’s only in its BETA stage and I’m already a fan of Google+. Why? Because I see it as a real competitor to Facebook. And I truly believe that competition inspires innovation. Facebook’s announcement of video chat is not innovative in and of itself, but the UI of its group and video chat is sleek and easy-to-use. Continue reading

I don’t have time for social media.

I heard this for the second time this past week and all I can say is…that’s garbage! Everyone has time and if social media takes up all of your time, you’re not doing it right. It sounds a little harsh, but it’s true.

Unless social media is your job, it shouldn’t take up all of your time. Yes, when you first start it might take you awhile to navigate around some social media platforms, but for the most part, social media platforms have been designed to be easy to use and maintain for the average user. Continue reading

Proper English Counts in Social Media Too!

In my family, it is common knowledge that the use of improper English means it’s fair game for everyone else to make fun of you. We don’t do it in a malicious way and, for the most part, we only make fun of each other (though sometimes we correct people when they’re on TV). However, I grew up in a family that stressed the importance of proper English when speaking and writing. Let’s face it, even if you’re extremely intelligent and well-educated, if you say “it don’t”, you’re not going to be taken as seriously as someone who says “it doesn’t”. Continue reading

Tweets for Tots

The lights, the smells, the red Starbucks cups – the holiday season is here!

I’ve always loved giving gifts and putting extra thought into what I get for people.  This year has been a good year for me – I became an aunt for the first time, I started kickboxing, which has become a new favorite activity, and I landed my first real job.  Since I’ve been fortunate enough to be able to save a lot of what I’ve earned (by living at home – thanks Mom!), I’d like to give some back. However, I wanted to combine my love of gift giving with my passion for social media so here’s what I’m going to do: Continue reading