Besides being one of my favorite customer brands, Starbucks is also one of my favorite social brands. Again and again, I see articles and posts talking about Starbucks’ social media campaigns. Why are they such a popular case study?
Because they get it right, pretty much every time.
Yes, even my favorite coffee brand slips now and then, but overall, they are a great example of how brands should do social, here’s why. Continue reading
