Starbucks and Digital: A Match Made in Heaven

Besides being one of my favorite customer brands, Starbucks is also one of my favorite social brands. Again and again, I see articles and posts talking about Starbucks’ social media campaigns. Why are they such a popular case study?

Because they get it right, pretty much every time.

Yes, even my favorite coffee brand slips now and then, but overall, they are a great example of how brands should do social, here’s why. Continue reading