Facebook Timeline for everybody!

Well, the day has come. Facebook timeline is here! And with this change comes the usual backlash anytime Facebook makes a significant change to their service. Though I find the comments humorous, I also find them much more annoying than any change Facebook makes. Continue reading

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Why a Facebook Contest is a Bad Idea for Your Small Business

Facebook is an excellent place to businesses to gain instant popularity. People who would have never walked into their physical store can now find out all about a company by viewing their Facebook profile. Granted, most people can also find all they want to know about a company on their website, but Facebook gives users a different experience. Unlike your site, it’s in a community that millions people are familiar with. They expect your page to be a little less corporate than your site and much easier to interact with. All this being said, most would think that Facebook would be a great place to hold a contest. Before you do this, make sure it’s the right move for you. Continue reading

Why Google+ is great for Facebook

It’s only in its BETA stage and I’m already a fan of Google+. Why? Because I see it as a real competitor to Facebook. And I truly believe that competition inspires innovation. Facebook’s announcement of video chat is not innovative in and of itself, but the UI of its group and video chat is sleek and easy-to-use. Continue reading

I don’t have time for social media.

I heard this for the second time this past week and all I can say is…that’s garbage! Everyone has time and if social media takes up all of your time, you’re not doing it right. It sounds a little harsh, but it’s true.

Unless social media is your job, it shouldn’t take up all of your time. Yes, when you first start it might take you awhile to navigate around some social media platforms, but for the most part, social media platforms have been designed to be easy to use and maintain for the average user. Continue reading

How social media has changed primary research

Think about it. How was primary research conducted 5, 10 years ago? Surveys through the mail, in person, on the phone, focus groups, forums, interviews, observation, etc. Yes, primary research is still conducted through these means, however, social media has definitely made it much easier to gather primary data AND it has made it much easier to gather more than ever before. Continue reading