How Social Media Has Changed PR

I’m really not that old, but a lot of my friends will tell you I have an ‘old soul’ – mostly because I like to watch 70’s westerns and go to bed early. But that’s beside the point. My point is that I’m not that old. I graduated college 3 (almost 4) years ago. My degree is in PR and I feel like almost everything I learned in my PR classes is so out of date it’s like I learned it all 25 years ago.

While writing a press release the other day, it hit me that I still make my releases fit the rules that were drilled into my head every class, even though they’re not really necessary anymore. Now that social media is such a huge news source for many, you’d think most of the ‘rules’ I learned would be out of date. However, I’ve come to find that these rules are still relevant today, just for different reasons. Continue reading

Proper English Counts in Social Media Too!

In my family, it is common knowledge that the use of improper English means it’s fair game for everyone else to make fun of you. We don’t do it in a malicious way and, for the most part, we only make fun of each other (though sometimes we correct people when they’re on TV). However, I grew up in a family that stressed the importance of proper English when speaking and writing. Let’s face it, even if you’re extremely intelligent and well-educated, if you say “it don’t”, you’re not going to be taken as seriously as someone who says “it doesn’t”. Continue reading