How Social Media Has Changed PR

I’m really not that old, but a lot of my friends will tell you I have an ‘old soul’ – mostly because I like to watch 70’s westerns and go to bed early. But that’s beside the point. My point is that I’m not that old. I graduated college 3 (almost 4) years ago. My degree is in PR and I feel like almost everything I learned in my PR classes is so out of date it’s like I learned it all 25 years ago.

While writing a press release the other day, it hit me that I still make my releases fit the rules that were drilled into my head every class, even though they’re not really necessary anymore. Now that social media is such a huge news source for many, you’d think most of the ‘rules’ I learned would be out of date. However, I’ve come to find that these rules are still relevant today, just for different reasons. Continue reading

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