Proper English Counts in Social Media Too!

In my family, it is common knowledge that the use of improper English means it’s fair game for everyone else to make fun of you. We don’t do it in a malicious way and, for the most part, we only make fun of each other (though sometimes we correct people when they’re on TV). However, I grew up in a family that stressed the importance of proper English when speaking and writing. Let’s face it, even if you’re extremely intelligent and well-educated, if you say “it don’t”, you’re not going to be taken as seriously as someone who says “it doesn’t”. Continue reading


Tweets for Tots

The lights, the smells, the red Starbucks cups – the holiday season is here!

I’ve always loved giving gifts and putting extra thought into what I get for people.  This year has been a good year for me – I became an aunt for the first time, I started kickboxing, which has become a new favorite activity, and I landed my first real job.  Since I’ve been fortunate enough to be able to save a lot of what I’ve earned (by living at home – thanks Mom!), I’d like to give some back. However, I wanted to combine my love of gift giving with my passion for social media so here’s what I’m going to do: Continue reading

Why should you be a part of Social Media?

Because all of your friends are doing it.

Yes, that’s the answer. Everyone knows the old saying, “if all of your friends jumped off a bridge, would you?” usually asked by your parents when you begged to get a tattoo because your best friend got one. This question can be answered with two questions (that might get you grounded if you ask), “How high is the bridge? How deep is the water?” Continue reading

How social media has changed primary research

Think about it. How was primary research conducted 5, 10 years ago? Surveys through the mail, in person, on the phone, focus groups, forums, interviews, observation, etc. Yes, primary research is still conducted through these means, however, social media has definitely made it much easier to gather primary data AND it has made it much easier to gather more than ever before. Continue reading

5 things I’ve learned about Twitter

I’ve used Twitter for some time now and here are the 5 main things I’ve learned about this social media tool and how to use it to its fullest potential.

(1) Create a custom background and be sure to have your picture as your avatar. Though for businesses, non-profits or movements, a logo may be more appropriate, for your own personal account, it should be a picture of you. People want to know who they’re following and a picture of a flower doesn’t help them much. Continue reading